I really like this article (link below) - it deals with exactly the kind of thinking we need if we're going to break out of technical jobs. Read it please! It discusses how software platforms can revolutionise business. Its a great example of how a technical innovation can create innovative and large scale commercial opportunities. Particularly look for Hagiu's comments on the management skills needed to make technology innovations a commercial success.
http://hbswk.hbs.edu/item/5482.html
When you've done reading this article, begin thinking about platforms you're aware and how they are commercially successful. One everybody should have heard of is the XBOX360 - it isn't just a games console; it is a marktetplace where games developers can showcase their work and consumers can purchase games all from the console, complete with inbuilt payment systems.
Thursday, 17 May 2007
Another Inspiring article from HBS: Technology Platforms and their commercial success
Labels:
commercial,
technology platform
